Market Analysis
Data-driven analysis of the Australian and UK clinic market, pulled from 82,000+ clinic websites and refreshed weekly.
Market insights
Telehealth Adoption in Australian Clinics (2026)
Only 9.4% of AU clinics have a detectable telehealth tool. HotDoc leads at 5.6%, GP clinics are the outlier at 52% adoption.
Payment Systems in Australian Healthcare (2026)
HICAPS leads at 14.1%, BNPL (Afterpay + Zip + Humm) on 9.4% of clinics. Dental adoption at 59.9%.
Booking Platform Market Share in Australian Healthcare (2026)
54.1% of AU clinics have a detectable booking system. Cliniko leads at 10.3%, Wix Bookings is #2.
Review & Reputation Platforms in Australian Healthcare (2026)
83.3% of AU clinics have no review management tool. HotDoc leads at 5.5%.
The Australian Healthcare Clinic Market: 28k+ Locations Mapped
22,821 brands, 179 clinic types, consolidation patterns, geographic distribution.
PMS Market Share in Australian Clinics (2026)
Cliniko leads at 11.6%, but 57% of clinics show no public PMS signal at all.
Multi-Location Clinic Chains in Australia (2026)
19.9% of brands operate multiple locations, but they control 42% of all clinic sites.
Digital Maturity of Australian Clinics (2026)
13 tech categories analyzed. 92.6% have no CRM, 83.8% run no ad pixels.