The Big Picture
87.0% of Australian healthcare clinic websites run on a detectable website platform. Only 13.0% returned no identifiable CMS signal, meaning the vast majority of clinics use a commercial website builder rather than a fully custom-built site.
WordPress dominates with 54% of all detected sites. But the runner-up race is tight: Squarespace holds 16.0% and Wix holds 15.3%, separated by just 200 domains. Behind them, a long tail of niche platforms includes healthcare-specific builders like Perfect Patients, SitePlus, and Your Practice Online.
Top 10 Website Platforms by Domain Count
Ranked by unique clinic domains. WordPress includes all variants (Elementor, Divi, Astra, Avada, etc.) collapsed into a single count.
| Platform | Domains | % of All | % of Detected |
|---|---|---|---|
| 1.WordPress | 15,180 | 46.9% | 53.9% |
| 2.Squarespace | 4,511 | 13.9% | 16.0% |
| 3.Wix | 4,311 | 13.3% | 15.3% |
| 4.Duda | 668 | 2.1% | 2.4% |
| 5.Square Online | 530 | 1.6% | 1.9% |
| 6.Shopify | 448 | 1.4% | 1.6% |
| 7.Webflow | 417 | 1.3% | 1.5% |
| 8.Next.js | 380 | 1.2% | 1.4% |
| 9.Laravel (Custom) | 183 | 0.6% | 0.7% |
| 10.Perfect Patients | 178 | 0.5% | 0.6% |
See the data behind this analysis
Pick your segment and we'll send 10 sample rows with full tech stack, contacts, and signals.
Which Platforms Do Different Clinic Types Use?
Platform preference varies significantly by clinic type. Dentists are the most WordPress-concentrated segment at 73% of detected sites. Psychologists are the most diversified, with Squarespace (26%) and Wix (24%) together nearly matching WordPress (38%).
Dentists
WordPress dominant
GP / Medical Clinics
WordPress + Wix
Psychologists
Most diversified
Chiropractors
WordPress + niche players
Do Multi-Location Chains Use Different Platforms?
Yes. Clinic groups with 2+ locations lean significantly more on WordPress (63.3% vs 53.1% for single-location practices). Squarespace and Wix are more common among solo clinics, likely because solo practitioners value ease of setup over customization.
| Platform | Multi-location | Single-location |
|---|---|---|
| WordPress | 63.3% | 53.1% |
| Squarespace | 13.1% | 16.3% |
| Wix | 10.1% | 15.8% |
| Webflow | 2.8% | 1.4% |
| Duda | 2.3% | 2.4% |
Regional Breakdown: Does State Matter?
Barely. WordPress holds 53-55% across every state. The only minor variation: South Australia is the one state where Wix (16.4%) edges ahead of Squarespace (15.5%). Queensland has the highest WordPress share at 3.3%.
| State | WordPress | Squarespace | Wix |
|---|---|---|---|
| NSW | 52.8% | 15.9% | 15.9% |
| VIC | 53.6% | 17.7% | 15.2% |
| QLD | 55.4% | 15.2% | 15.0% |
| WA | 54.5% | 15.7% | 15.3% |
| SA | 53.2% | 15.5% | 16.4% |
Healthcare-Specific Website Builders
Three platforms are purpose-built for or heavily adopted by Australian healthcare practices. All sit below 200 domains but serve distinct niches:
Perfect Patients (202 domains) targets chiropractors and allied health practitioners with managed website services. Heavily concentrated in one vertical.
SitePlus (151 domains) is an Australian-built platform focused on healthcare practices. Local support and AHPRA-compliant templates.
Your Practice Online (136 domains) provides managed websites for multi-site groups. It appears on 1.6% of multi-location brands vs 0.4% of single-site practices.
Key Takeaways
WordPress owns the market at 54%. Across all clinic types, states, and practice sizes, WordPress is the default. Its dominance is strongest in dental (73%) and medical clinics (66%).
Squarespace and Wix are in a genuine race for second. Separated by just 200 domains (16.0% vs 15.3%), they appeal to different segments. Psychologists favor both almost equally, while Wix has stronger GP penetration.
Chains choose WordPress, solo clinics choose simplicity. Multi-location groups run WordPress at 63% vs 53% for single-site practices. Squarespace and Wix are 5-6 percentage points more common among solo clinics.
Geography doesn't matter much. Platform distribution is remarkably consistent across all five major states. CMS choice is driven by clinic type and practice size, not location.
Healthcare-specific platforms are niche but real. Perfect Patients (202), SitePlus (151), and Your Practice Online (136) serve specific verticals. For vendors targeting healthcare, these 400 domains are warm leads already bought into healthcare-specific tooling.
Methodology
Data sourced from the Yoluko clinic intelligence platform. 32,365 unique clinic domains across Australia are crawled weekly. Website platform detection is based on public signals: HTML meta tags, generator tags, JavaScript includes, CSS framework fingerprints, and DNS records. WordPress variants (Elementor, Divi, Astra, Avada, Beaver Builder, GeneratePress, etc.) are collapsed into a single WordPress figure throughout. "Not detected" means no public signal was found, not that no platform is in use.
Account Executive, Yoluko
Yoluko tracks tech stack, team size, and 45+ fields across 87,000+ healthcare clinics in AU and UK. Refreshed weekly.
Get a free sample