What tech categories does Yoluko detect?

Yoluko detects 24+ technology categories from clinic websites, including practice management systems (PMS/EHR), online booking platforms, payment processors, CRM tools, telehealth platforms, ad pixels (Google, Meta, LinkedIn), form builders, review widgets, analytics tools, live chat, and more. Detection runs via automated website crawling, not self-reported surveys.

How often is the data refreshed?

Yoluko crawls all 85,000+ clinic brands every week. Migration signals, such as PMS switches, new tool installs, and vendor removals, are generated by diffing each week's crawl against the previous one. Clients on a weekly feed receive updated data every Wednesday.

Which countries does Yoluko cover?

Yoluko currently covers Australia (43,000+ clinic locations across all states and territories) and the United Kingdom (70,000+ clinic locations across England), totalling 115,000+ locations and 85,000+ unique clinic brands. The United States and New Zealand are on the roadmap.

What clinic types are included in the dataset?

The dataset covers 900+ clinic types across healthcare, including general practice (GP), dental, physiotherapy, psychology, chiropractic, optometry, podiatry, dermatology, occupational therapy, speech pathology, veterinary clinics, and more. Each location is classified by type from its Google Maps listing.

How does Yoluko detect which software a clinic uses?

Yoluko crawls the public-facing website of each clinic and analyzes the HTML, JavaScript, iframes, and embedded widgets for signatures of known software products. For example, a Cliniko booking widget, a HotDoc iframe, a Stripe checkout script, or a HubSpot tracking pixel. This is passive detection from publicly available data, not scraping login portals or private systems.

Yoluko is used by three main buyer types: (1) Sales teams at healthtech vendors who need qualified lead lists filtered by tech stack and firmographics, (2) investors and analysts sizing healthcare markets or evaluating consolidation trends, and (3) consultants building territory plans or competitive intelligence reports.

PMS Market Share in UK Clinics (2026) | 52,811 Domains Analyzed

The Big Picture

Only 25.5% of UK clinic websites expose a detectable PMS signal. The remaining 74.5% either use NHS systems that leave no public web footprint (EMIS, SystmOne, Vision), manage bookings via phone, or use tools we haven't fingerprinted yet.

This is a different market to Australia (where 36.8% show a signal). The NHS infrastructure means most GP practices use backend systems invisible to website crawling, so the detectable market skews heavily towards private clinics and allied health.

86.6%

No PMS detected

10+

PMS vendors found

4.9%

Cliniko (market leader)

Top 10 PMS Platforms by Domain Count

Ranked by the number of unique clinic domains where the platform was detected via public website signals. Unlike Australia where Cliniko leads at 9.2%, the UK market leader (also Cliniko) holds 5.4%.

Platform	Domains	% of Total
1.Cliniko	2,874	5.4%
2.Exact SOE	1,119	2.1%
3.Fresha	1,086	2.1%
4.Denplan	1,008	1.9%
5.Jane App	698	1.3%
6.Timely	575	1.1%
7.Dentally	497	0.9%
8.SystmOne	474	0.9%
9.Pabau	425	0.8%
10.Semble	373	0.7%

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PMS Preferences by Clinic Type

Each vertical has different dominant platforms. Dental runs on legacy UK systems (Exact SOE, Dentally), while allied health mirrors the Australian market with Cliniko dominance.

Dentists

1,884 domains

1.Exact SOE390 domains

2.Dentally235 domains

Physiotherapists

2,101 domains

1.Cliniko421 domains

2.Power Diary55 domains

3.Nookal47 domains

Chiropractors

1,346 domains

1.Cliniko274 domains

2.Jane App23 domains

3.Fresha11 domains

Psychologists

938 domains

1.Cliniko7 domains

2.Power Diary4 domains

3.Salesforce3 domains

Key Takeaways

Cliniko is the cross-border winner. With 2,605 UK domains (and 2,656 in Australia), Cliniko is the only platform with significant market share in both countries. It dominates UK physiotherapy (421 domains) and chiropractic (274 domains).

UK dental is Exact SOE + Dentally.These two platforms account for nearly all detectable dental PMS installs (390 + 235 = 625 domains). The UK dental PMS market is more consolidated than Australia's.

Fresha is a UK-specific phenomenon. With 1,066 domains, Fresha is the second-largest platform overall but barely exists in Australia. It serves beauty, wellness and allied health clinics with an integrated booking + payments + POS model.

Psychology is almost entirely invisible. Of 938 psychology domains, only 14 show a detectable PMS. This vertical likely uses NHS-backed systems, generic scheduling tools, or phone-based bookings that leave no web footprint.

The greenfield is enormous.86.6% of UK clinic domains show no public PMS signal. That's 45,800+ domains. For vendors entering the UK market, the opportunity is both larger and less contested than Australia.

UK vs Australia: How the Markets Compare

Metric	Australia	UK (England)
Total clinic domains	32,142	52,811
PMS detection rate	36.8%	25.5%
Market leader	Cliniko (9.2%)	Cliniko (5.4%)
Greenfield (no PMS)	20,314 domains	39,344 domains

Methodology

Data sourced from the Yoluko clinic intelligence platform. 52,811 unique clinic domains across England are crawled regularly. PMS detection is based on public website signals: embedded booking widgets, JavaScript includes, meta tags, DNS records and link patterns. NHS backend systems (EMIS, SystmOne, Vision) are not detectable via website crawling and are excluded from this analysis.