What tech categories does Yoluko detect?

Yoluko detects 24+ technology categories from clinic websites, including practice management systems (PMS/EHR), online booking platforms, payment processors, CRM tools, telehealth platforms, ad pixels (Google, Meta, LinkedIn), form builders, review widgets, analytics tools, live chat, and more. Detection runs via automated website crawling, not self-reported surveys.

How often is the data refreshed?

Yoluko crawls all 85,000+ clinic brands every week. Migration signals, such as PMS switches, new tool installs, and vendor removals, are generated by diffing each week's crawl against the previous one. Clients on a weekly feed receive updated data every Wednesday.

Which countries does Yoluko cover?

Yoluko currently covers Australia (43,000+ clinic locations across all states and territories) and the United Kingdom (70,000+ clinic locations across England), totalling 115,000+ locations and 85,000+ unique clinic brands. The United States and New Zealand are on the roadmap.

What clinic types are included in the dataset?

The dataset covers 900+ clinic types across healthcare, including general practice (GP), dental, physiotherapy, psychology, chiropractic, optometry, podiatry, dermatology, occupational therapy, speech pathology, veterinary clinics, and more. Each location is classified by type from its Google Maps listing.

How does Yoluko detect which software a clinic uses?

Yoluko crawls the public-facing website of each clinic and analyzes the HTML, JavaScript, iframes, and embedded widgets for signatures of known software products. For example, a Cliniko booking widget, a HotDoc iframe, a Stripe checkout script, or a HubSpot tracking pixel. This is passive detection from publicly available data, not scraping login portals or private systems.

Yoluko is used by three main buyer types: (1) Sales teams at healthtech vendors who need qualified lead lists filtered by tech stack and firmographics, (2) investors and analysts sizing healthcare markets or evaluating consolidation trends, and (3) consultants building territory plans or competitive intelligence reports.

PMS Market Share in Australia (2026) | 32,142 Domains Analyzed

Practice management system market share across Australian clinics

The Big Picture

Only 36.8% of Australian clinic websites expose a detectable PMS signal. The remaining 63.2% either use a system that leaves no public footprint, manage appointments manually or rely on tools we haven't fingerprinted yet.

Of the clinics where we do detect a PMS, the market is fragmented. No single vendor holds more than 11.6% of the total addressable market.

63.2%

No PMS detected

10+

PMS vendors found

11.6%

Cliniko (market leader)

Top 10 PMS Platforms by Domain Count

Ranked by the number of unique clinic domains where the platform was detected via public website signals.

Platform	Domains	% of Total
1.Cliniko	2,656	11.6%
2.Halaxy	923	4.0%
3.HotDoc	878	3.8%
4.Dental4Windows	767	3.4%
5.Power Diary	653	2.9%
6.PracSuite	541	2.4%
7.MyHealth1st	523	2.3%
8.Exact (SOE)	428	1.9%
9.HealthEngine	366	1.6%
10.Splose	340	1.5%

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PMS Preferences by Clinic Type

Each clinic vertical has its own dominant platform. What works for a chiropractor is irrelevant to a dentist. Here are the top 3 PMS platforms for the four largest clinic categories.

Dentists

1.Dental4Windows624 domains

2.Exact (SOE)342 domains

3.Core Practice171 domains

Psychologists

1.Halaxy601 domains

2.Power Diary467 domains

3.Cliniko108 domains

Chiropractors

1.Cliniko880 domains

2.PracSuite258 domains

3.Nookal51 domains

Medical Clinics

1.HotDoc542 domains

2.AutoMed150 domains

3.HealthEngine141 domains

Key Takeaways

Cliniko owns allied health.With 2,966 detected domains it's the clear leader across allied health specialties. It has minimal presence in dental or GP.

Dental is a three-horse race. Dental4Windows (624), Exact/SOE (342) and Core Practice (171) account for most detectable dental PMS installs. Legacy systems with deep integrations into dental supply chains.

Psychology runs on Halaxy. 601 domains detected, with Power Diary closing the gap at 467. Cliniko is a distant third at 108.

GP clinics are HotDoc territory. 542 medical clinic domains detected. HotDoc functions as both PMS integration layer and patient-facing booking platform, followed by AutoMed (150) and HealthEngine (141).

The greenfield is massive.57.2% of clinic domains show no public PMS signal. For vendors, that's 13,000+ domains that are either running invisible legacy systems or have no software at all.

Methodology

Data sourced from the Yoluko clinic intelligence platform. 32,142 unique clinic domains across Australia are crawled every week. PMS detection is based on public website signals: embedded booking widgets, JavaScript includes, meta tags, DNS records and link patterns. "Not detected" means no public signal was found, not that no PMS is in use.