Key findings
- Cliniko is the most detected PMS across all clinic types (2,878 domains, 8.9% market share).
- 64.9% of Australian clinic websites show no detectable PMS signal.
- Dental4Windows leads dental (732 domains). Halaxy leads psychology (618). AutoMed leads medical clinics (505).
- Timely (872 domains) and Power Diary (768) round out the top 5.
- Based on 32,365 unique Australian clinic domains crawled weekly.
The Big Picture
Only 35.1% of Australian clinic websites expose a detectable PMS signal. The remaining 64.9% either use a system that leaves no public footprint, manage appointments manually or rely on tools we haven't fingerprinted yet.
Of the clinics where we do detect a PMS, the market is fragmented. No single vendor holds more than 8.9% of the total addressable market.
Top 10 PMS Platforms by Domain Count
Ranked by the number of unique clinic domains where the platform was detected via public website signals.
| Platform | Domains | % of Total |
|---|---|---|
| 1.Cliniko | 2,878 | 8.9% |
| 2.Halaxy | 1,123 | 3.5% |
| 3.Timely | 872 | 2.7% |
| 4.Power Diary | 768 | 2.4% |
| 5.Dental4Windows | 743 | 2.3% |
| 6.PracSuite | 567 | 1.8% |
| 7.AutoMed | 557 | 1.7% |
| 8.MyHealth1st | 525 | 1.6% |
| 9.Splose | 422 | 1.3% |
| 10.Exact (SOE) | 392 | 1.2% |
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PMS Preferences by Clinic Type
Each clinic vertical has its own dominant platform. What works for a chiropractor is irrelevant to a dentist. Here are the top 3 PMS platforms for the four largest clinic categories.
Dentists
Psychologists
Chiropractors
Medical Clinics
Key Takeaways
Cliniko owns allied health.With 2,878 detected domains it's the clear leader across allied health specialties. It has minimal presence in dental or GP.
Dental is a three-horse race. Dental4Windows (732), Exact/SOE (391) and Praktika (204) account for most detectable dental PMS installs. Legacy systems with deep integrations into dental supply chains.
Psychology runs on Halaxy. 618 domains detected, with Power Diary closing the gap at 507. Cliniko is a distant third at 105.
Medical clinics rely on AutoMed. 505 medical clinic domains detected with AutoMed as PMS, followed by Cliniko (202) and Nookal (67). Note: HotDoc and HealthEngine are booking/directory platforms, not practice management systems.
The greenfield is massive.64.9% of clinic domains show no public PMS signal. For vendors, that's 21,000+ domains that are either running invisible legacy systems or have no software at all.
Frequently Asked Questions
What PMS do most Australian GP clinics use?
AutoMed is the most detected PMS on Australian GP clinic websites (506 domains). Desktop-installed systems like Best Practice and Zedmed serve thousands more but are not detectable through website crawling.
What is the market share of Cliniko in Australia?
Cliniko is detected on 2,878 domains (8.9% of all Australian clinic domains, 25.7% of those with a detectable PMS). It dominates allied health but has minimal presence in dental or GP.
How many Australian clinics have a practice management system?
Of 32,365 Australian clinic domains, about 35% show a detectable PMS signal. The remaining 65% either use desktop-installed software, manage appointments manually, or use a system not yet in our detection signatures.
Which PMS is most popular for Australian dentists?
Dental4Windows leads Australian dental clinics with 732 detected domains, followed by Exact SOE (391) and Praktika (204).
Which PMS do Australian psychologists use?
Halaxy leads among Australian psychology clinics (618 domains), with Power Diary close behind (507). Cliniko is a distant third at 105.
Methodology
Data sourced from the Yoluko clinic intelligence platform. 32,365 unique clinic domains across Australia are crawled every week. PMS detection is based on public website signals: embedded booking widgets, JavaScript includes, meta tags, DNS records and link patterns. "Not detected" means no public signal was found, not that no PMS is in use. This table covers practice management systems only. Booking and directory platforms (HotDoc, HealthEngine) are tracked separately.
Account Executive, Yoluko
Yoluko tracks tech stack, team size, and 45+ fields across 87,000+ healthcare clinics in AU and UK. Refreshed weekly.
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