What tech categories does Yoluko detect?

Yoluko detects 24+ technology categories from clinic websites, including practice management systems (PMS/EHR), online booking platforms, payment processors, CRM tools, telehealth platforms, ad pixels (Google, Meta, LinkedIn), form builders, review widgets, analytics tools, live chat, and more. Detection runs via automated website crawling, not self-reported surveys.

How often is the data refreshed?

Yoluko crawls all 82,000+ clinic brands every weekend (Saturday and Sunday). Migration signals, such as PMS switches, new tool installs, and vendor removals, are generated by diffing each week's crawl against the previous one. Clients on a weekly feed receive updated data every Monday.

Which countries does Yoluko cover?

Yoluko currently covers Australia (32,000+ clinic locations across all states and territories) and the United Kingdom (74,000+ clinic locations across England), totalling 108,000+ locations and 82,000+ unique clinic brands. The United States and New Zealand are on the roadmap.

What clinic types are included in the dataset?

The dataset covers 900+ clinic types across healthcare, including general practice (GP), dental, physiotherapy, psychology, chiropractic, optometry, podiatry, dermatology, occupational therapy, speech pathology, veterinary clinics, and more. Each location is classified by type from its Google Maps listing.

How does Yoluko detect which software a clinic uses?

Yoluko crawls the public-facing website of each clinic and analyzes the HTML, JavaScript, iframes, and embedded widgets for signatures of known software products. For example, a Cliniko booking widget, a HotDoc iframe, a Stripe checkout script, or a HubSpot tracking pixel. This is passive detection from publicly available data, not scraping login portals or private systems.

Yoluko is used by three main buyer types: (1) Sales teams at healthtech vendors who need qualified lead lists filtered by tech stack and firmographics, (2) investors and analysts sizing healthcare markets or evaluating consolidation trends, and (3) consultants building territory plans or competitive intelligence reports.

Market Data

Digital Maturity of Australian Clinics (2026)

We scanned 22,821 clinic websites across 13 technology categories to measure how digitally mature Australian healthcare practices really are. Most have a website and email. Beyond that, adoption drops fast.

By Alexandre KocevUpdated: July 5, 2026Based on 22,821 domains

Digital maturity and tech adoption across Australian healthcare clinics

The Full Stack at a Glance

Each bar shows what percentage of clinic domains have a detectable signal for that tech category. The gap to 100% is your greenfield.

Forms72.3% detected

Contact and intake forms via Squarespace Forms, Wix Forms, Elementor, CF7

Booking Platform54.4% detected

Cliniko, HotDoc, Wix Bookings and MyHealth1st lead

PMS / EHR42.8% detected

Cliniko dominates allied health. Dental4Windows owns dental

Payments28.9% detected

HICAPS, Stripe, WooCommerce Payments, Afterpay are the top signals

Ad Pixels16.2% detected

Meta Ads (7.8%), Google Ads (4.5%), Google + Meta combo (2.2%)

Live Chat14.2% detected

Wix Chat, Tawk.to, Birdeye Chat, WhatsApp widgets

Telehealth9.4% detected

HotDoc, Zoom, AutoMed. Mostly inferred from booking integrations

CRM / Marketing7.4% detected

GoHighLevel (403), Mailchimp (297), Birdeye (282), Podium (237), HubSpot (210)

Website Platforms: The Three-Way Split

The CMS market is split between WordPress variants and website builders, with WordPress (including Elementor, Divi and WPBakery) collectively holding 45.2% when combined. Squarespace and Wix each hold about 15%.

WordPress (Elementor)17.6%

Squarespace15.0%

Wix14.6%

WordPress14.0%

WordPress (WPBakery)7.2%

WordPress (Divi)6.4%

WordPress + page builder combos dominate, but Wix and Squarespace are nearly as popular individually, likely due to their lower setup friction for small practices.

Ad Spend: 83.8% Are Invisible

Only 16.2% of clinics have detectable ad tracking pixels. Of those running ads, Meta Ads is the dominant channel at 7.8%, followed by Google Ads at 4.5%. Many clinics run both.

Meta Ads only7.8%

Google Ads only4.5%

Google Ads + Meta Ads2.2%

CallRail0.3%

ClickCease0.2%

For ad agencies and marketing platforms, 83.8% of clinics with no detectable ad pixels represents a significant whitespace opportunity.

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The Three Biggest Gaps

92.6%

No CRM

Only 7.4% use a CRM. GoHighLevel, Mailchimp, Birdeye and HubSpot are the most common but rare overall.

90.6%

No Telehealth

Post-COVID adoption stalled. HotDoc and Zoom are the main signals, mostly inferred.

83.8%

No Ad Pixels

Only 16.2% run detectable ad tracking pixels. The vast majority of clinics do no paid digital advertising.

What This Means for Vendors

CRM and marketing tools have the widest open market. 92.6% of clinics have no detectable CRM. For platforms like GoHighLevel, HubSpot or Birdeye, nearly the entire market is greenfield.

Review management is underserved.40.1% of clinics display reviews on their website (mostly Google Reviews widgets), but only 11% use a managed review platform. The gap between "showing reviews" and "managing reputation" is where Birdeye, Podium and similar tools can sell.

Booking is the most adopted tech layer. 54.4% of clinics have a detectable booking platform, led by Cliniko, HotDoc and MyHealth1st. The remaining 45.6% are either managing bookings via phone/email or using tools that leave no public signal.

Ad agencies: target the 83.8%.Over four-fifths of clinics run no detectable ad pixels. For digital marketing agencies selling to healthcare, that's 19,100+ domains with no current ad spend footprint.

Methodology

Data sourced from the Yoluko clinic intelligence platform. 22,821 unique clinic domains across Australia are crawled weekly across 13 technology categories. Detection is based on public website signals: JavaScript includes, embedded widgets, meta tags, MX records, DNS records and link patterns. "Not detected" means no public signal was found.