Clinic Market IntelligenceLast refresh: June 22

Know what every AU clinic runs.

Tech stacks, firmographics and change signals for 28,612 clinic locations. Filter by PMS, booking platform, ad pixels, clinic type, state and size. Refreshed every weekend.

πŸ…The only intelligence platform built exclusively for Australian healthcare clinics
28,612
Clinic Locations
19,919
Brands
41.0%
Multi-Location Brands
Weekly
Data Refresh

Who uses Atlas

Sales Teams

PMS vendors, booking platforms, HR tools, bookkeepers, payments providers. Find and qualify AU clinic prospects by tech stack, size and location. Before you reach out.

  • Know their exact tech stack before the first call
  • Filter by PMS, booking tool, ad pixel, clinic type
  • Get weekly alerts when a clinic switches tools

Market Intelligence

Investors, VCs, consultants, analysts. Map the AU healthcare tech landscape, track adoption trends and benchmark how the market shifts week to week.

  • Measure real adoption rates across 24k+ domains
  • Track migration trends between competing platforms
  • Size any segment of the AU clinic market precisely

What users say

β€œFor tech forward bookkeeping, knowing the payments, POS and booking systems a business runs before you reach out is everything. Atlas gave us a precise list of AU healthcare brands with exactly that data.”

β€œWhen we expanded to Australia, Atlas gave us a precise list of healthcare brands above our minimum team size. Right companies, right context, straight to outreach. With a weekly refresh, we always had the most up-to-date data available. Nothing else on the market does this.”

What you can ask

Tell us your ICP. We run the query.

Campaign Sizing

"All Dentists in NSW currently using Dental4Windows but NOT using a CRM."

Ad-Spend Signals

"All clinics with 6+ practitioners that have an active Meta Ad Pixel."

Competitor Churn

"Alert me the week a clinic removes HotDoc or HealthEngine from their website."

Reputation Triggers

"Alert me when a high-volume clinic (10+ practitioners) drops below a 4.2 Google rating."

Australia-wide coverage

Every state and territory mapped, from metro hubs to regional and rural clinics. No geographic gaps.

In the roadmap

πŸ‡¬πŸ‡§ UKπŸ‡ΊπŸ‡Έ USAπŸ‡³πŸ‡Ώ New ZealandπŸ‡ͺπŸ‡Ί Europe

Need a different market? Tell us what you need.

Heatmap of Australian clinic coverage across all states and territories

Greenfield opportunity

91.5%
No CRM detected
91.3%
No Telehealth
55.1%
No public PMS
40.6%
No booking platform

82.1% of clinics offer online booking, but only 59.4% use a dedicated platform. Most of the market is untouched.

Digital maturity

What tech categories clinics are using and where the gaps are.

Email Provider6.1% greenfield
93.9% detected
CMS12.8% greenfield
87.2% detected
Analytics40.6% greenfield
59.4% detected
Booking Platform40.6% greenfield
59.4% detected
PMS / EHR55.1% greenfield
44.9% detected
Payments Integration58.3% greenfield
41.7% detected
Display Reviews59.9% greenfield
40.1% detected
Ad Tracking (Pixels)63.8% greenfield
36.2% detected
Reviews Platform89.0% greenfield
11.0% detected
Telehealth91.3% greenfield
8.7% detected
CRM / Marketing91.5% greenfield
8.5% detected

20-Clinic Free Sample

See exactly how the data is structured. Includes the full data dictionary and 20 real clinic rows.

View Data Dictionary & Sample

Delivery models

Monthly Feed

Recurring

Full baseline extract on day 1, then monthly diffs flagging what changed. New clinics, tool switches, rating drops. Delivered every month.

Weekly Feed

Premium

Same as monthly but refreshed every week. For teams that need to move fast: PMS migrations, booking tool switches, new clinic signals within days.

One-Shot Extract

Static

A filtered dataset matching your ICP. Used for TAM sizing, territory planning and outbound campaign loading.

Monthly feed from AUD 1,500/mo. Weekly feed from AUD 2,500/mo. One-shot extract from AUD 2,500. Final price depends on segment size and filters.

What else is available

Decision-maker contacts

Owner and director names with verified emails

Full segment extracts

Filtered datasets matching your exact ICP

Custom filters

Any combo of state, type, tech and size

Rating change tracking

Alerts when clinics drop below a threshold

Weekly migration alerts

Know when a clinic switches or drops a tool

Ad pixel detection

See who runs Google Ads, Meta Ads or both

Custom scraping

Need a field we don't track? We'll add it

Anything you need

If it's on a clinic website, we can find it

TAM by clinic category

10 clinic verticals. Dentistry is highly fragmented (1.3 locations/brand), Audiology is heavily consolidated (5.7 locations/brand).

CategoryLocationsBrands% of Total
Psychologist5,0814,39517.8%
Dentist4,2723,24214.9%
Chiropractor3,2222,45011.3%
Medical Clinic2,4391,9628.5%
Audiologist2,0813637.3%
Podiatrist2,0011,3227.0%
Optometrist1,5498325.4%
Occupational Therapist1,4071,0244.9%
Osteopath1,3801,1414.8%
Speech Pathologist1,2671,0254.4%
Alexandre Kocev
Your contact

Alexandre Kocev

Account Executive

Questions about coverage, pricing, or a custom segment? Reach out directly.

Get in touch

Request a quote, ask about coverage, or just say hello. We'll get back to you within 24 hours.