What tech categories does Yoluko detect?

Yoluko detects 24+ technology categories from clinic websites, including practice management systems (PMS/EHR), online booking platforms, payment processors, CRM tools, telehealth platforms, ad pixels (Google, Meta, LinkedIn), form builders, review widgets, analytics tools, live chat, and more. Detection runs via automated website crawling, not self-reported surveys.

How often is the data refreshed?

Yoluko crawls all 85,000+ clinic brands every week. Migration signals, such as PMS switches, new tool installs, and vendor removals, are generated by diffing each week's crawl against the previous one. Clients on a weekly feed receive updated data every Wednesday.

Which countries does Yoluko cover?

Yoluko currently covers Australia (43,000+ clinic locations across all states and territories) and the United Kingdom (70,000+ clinic locations across England), totalling 115,000+ locations and 85,000+ unique clinic brands. The United States and New Zealand are on the roadmap.

What clinic types are included in the dataset?

The dataset covers 900+ clinic types across healthcare, including general practice (GP), dental, physiotherapy, psychology, chiropractic, optometry, podiatry, dermatology, occupational therapy, speech pathology, veterinary clinics, and more. Each location is classified by type from its Google Maps listing.

How does Yoluko detect which software a clinic uses?

Yoluko crawls the public-facing website of each clinic and analyzes the HTML, JavaScript, iframes, and embedded widgets for signatures of known software products. For example, a Cliniko booking widget, a HotDoc iframe, a Stripe checkout script, or a HubSpot tracking pixel. This is passive detection from publicly available data, not scraping login portals or private systems.

Yoluko is used by three main buyer types: (1) Sales teams at healthtech vendors who need qualified lead lists filtered by tech stack and firmographics, (2) investors and analysts sizing healthcare markets or evaluating consolidation trends, and (3) consultants building territory plans or competitive intelligence reports.

Dental Software Market Share in Australia (2026)

The Big Picture

Australia has 3,854 dental practice websites across 4,800+ locations. Dental makes up 11.9% of all AU clinic domains in the dataset. Of these, 49.7% (1,914 domains) expose a detectable PMS signal.

Dental clinics are more digitally mature than the AU average: 83% have 3+ tech categories detected, compared to 71% across all clinic types. They score 28% higher on the Yoluko digital maturity index. Yet nearly half still show no identifiable PMS on their public website.

3,854

Dental domains (AU)

38.0%

D4W (market leader)

57.9%

Have online booking

Top 10 Dental PMS Platforms

Ranked by unique dental domains. "% of Detected" excludes the 50.3% of dental domains where no PMS was identified.

Platform	Domains	% of Detected	% of All Dental
1.Dental4Windows	727	38.0%	18.9%
2.Exact SOE	390	20.4%	10.1%
3.Core Practice	200	10.4%	5.2%
4.Praktika	198	10.3%	5.1%
5.CareStack	122	6.4%	3.2%
6.Dentally	97	5.1%	2.5%
7.Zavy360	54	2.8%	1.4%
8.Dentr	43	2.2%	1.1%
9.Ultimo	25	1.3%	0.6%
10.MyHealth1st	24	1.3%	0.6%

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Online Booking in Dental Clinics

57.9% of AU dental domains (2,233 of 3,854) have an online booking system detected. This is higher than the overall AU clinic average. The most common booking system is D4W eAppointments, the built-in scheduling module of Dental4Windows.

Booking System	Domains	% of All Dental
1.D4W eAppointments	656	17.0%
2.Exact SOE	367	9.5%
3.HealthEngine	255	6.6%
4.Core Practice	187	4.9%
5.Praktika	177	4.6%
6.Wix Bookings	93	2.4%
7.CareStack	90	2.3%
8.Dentally	83	2.2%
9.HotDoc	44	1.1%

Dental PMS by State

Dental4Windows leads in every state except Queensland, where Exact SOE leads (136 vs 104). Praktika has even presence across NSW, VIC, and QLD. Core Practice is strongest in NSW.

State	Total	D4W	Exact SOE	Praktika	Core Practice	Any PMS
NSW	1,399	244	96	60	81	44.3%
VIC	1,019	218	108	46	51	52.8%
QLD	738	104	136	65	39	56.8%
WA	319	81	24	12	3	45.8%
SA	222	43	23	4	14	46.4%

Payment Systems in Dental

HICAPS is the dominant payment signal in dental, present on 1,328 domains (34.5% of all AU dental). Buy-now-pay-later tools (Afterpay, Zip Pay) appear on a growing number of dental sites, often alongside HICAPS. DentiCare, a dental-specific payment plan provider, appears on 41 domains.

34.5%

Use HICAPS

48.9%

No payment tool detected

Largest Dental Groups by Location Count

The top dental groups control hundreds of locations between them. Bupa Dental, National Dental Care, and Pacific Smiles, the three largest, show no detectable PMS, suggesting they use enterprise or custom systems that leave no public footprint.

Group	Locations	PMS Detected
Bupa Dental	122	Not detected
National Dental Care	67	Not detected
Pacific Smiles Dental	109	Not detected
No Gaps Dental	17	Core Practice
Coastal Dental Care	12	Dental4Windows

Key Takeaways

Dental4Windows is the market leader at 38.0%. With 727 dental domains, D4W holds a clear lead over Exact SOE (390) and Core Practice (200). Its built-in booking module (D4W eAppointments) is also the #1 dental booking system.

Exact SOE leads in Queensland. While D4W dominates nationally, Exact SOE is the stronger platform in QLD (136 vs 104 for D4W). This regional concentration is worth noting for vendors planning state-level campaigns.

The mid-tier is active and growing. Core Practice (200), Praktika (198), CareStack (122), and Dentally (97) represent the modern challengers. CareStack in particular appears across several of the top multi-location groups.

58% of dental clinics have online booking. Higher than the AU clinic average. Most dental booking is provided by the PMS itself (D4W, Exact SOE, Praktika), not third-party platforms like HotDoc or HealthEngine.

The big chains hide their stack. Bupa Dental (122 locations) and Pacific Smiles (109 locations) both return no detectable PMS. Enterprise dental groups likely run custom or centralized systems not visible on their public websites.

Telehealth is virtually absent. Only 65 dental domains (1.7%) show any telehealth signal. This is expected for a hands-on specialty and stands in sharp contrast to GP clinics where telehealth adoption exceeds 50%.

Methodology

Data sourced from the Yoluko clinic intelligence platform. 3,854 dental clinic domains across Australia (including dentists, dental clinics, cosmetic dentists, pediatric dentists, and dental specialists) are crawled weekly. PMS detection is based on public website signals: embedded booking widgets, JavaScript includes, meta tags, DNS records, and link patterns. "Not detected" means no public signal was found, not that no PMS is in use. Domain grain is used throughout: each unique brand/website is counted once regardless of how many locations it operates.