Key findings
- Dental: Dental4Windows leads at 729 domains (35.5%). Exact SOE second at 390 (19.0%). Cloud challengers CareStack and Dentally hold 6.0% and 4.7%.
- GP/Medical: AutoMed dominates with 506 domains (57.3%). Best Practice is likely far larger but largely invisible to web detection (24 domains).
- Allied health: Cliniko at 2,053 domains (44.3%). Nearly 3x the next competitor, Halaxy (722).
- Psychology: Halaxy leads at 602 domains (45.2%), Power Diary close behind at 498 (37.4%).
- Chiropractic: Cliniko at 834 domains (60.6%), PracSuite at 268 (19.5%).
- Skin care: Timely at 708 domains (55.6%), Fresha at 204 (16.0%).
PMS Detection Rates Vary by Specialty
Not every specialty is equally visible. Allied health clinics tend to use cloud-based PMS systems that embed widgets on their websites. GP clinics often run desktop software like Best Practice or Zedmed that leaves no public trace. This table shows how detection rates differ.
| Specialty | Domains | PMS detected | Detection rate |
|---|---|---|---|
| Osteopaths | 943 | 737 | 78.2% |
| Physiotherapists | 852 | 610 | 71.6% |
| Chiropractors | 2,255 | 1,377 | 61.1% |
| Skin care clinics | 2,424 | 1,274 | 52.6% |
| Dentists | 2,958 | 1,530 | 51.7% |
| Psychologists | 4,363 | 1,331 | 30.5% |
| Medical clinics/GPs | 4,541 | 883 | 19.4% |
Osteopaths and physiotherapists have the highest detection rates (78% and 72%) because they heavily use cloud-based booking systems. GP/medical clinics sit at 19.4%, reflecting the prevalence of desktop-installed PMS like Best Practice and Zedmed.
Dental: Dental4Windows Leads, Cloud Challengers Growing
Australian dental software is dominated by legacy desktop systems with deep supply chain integrations. Dental4Windows holds 35.5% of detectable dental PMS, with Exact SOE at 19.0%. The cloud-native challengers, CareStack (6.0%) and Dentally (4.7%), are growing but still small.
Top dental PMS platforms. Share = % of dental domains with a detectable PMS.
| Platform | Domains | Share |
|---|---|---|
| 1.Dental4Windows | 729 | 35.5% |
| 2.Exact (SOE) | 390 | 19.0% |
| 3.Praktika | 205 | 10.0% |
| 4.Core Practice | 201 | 9.8% |
| 5.CareStack | 123 | 6.0% |
| 6.Dentally | 97 | 4.7% |
| 7.Zavy360 | 55 | 2.7% |
| 8.Dentr | 43 | 2.1% |
GP and Medical Clinics: AutoMed Dominates the Web
AutoMed is the most visible PMS on Australian GP and medical clinic websites, detected on 506 domains (57.3% of those with a detectable PMS). This is a detection story, not a market share story. Best Practice and Zedmed are widely known as the largest installed PMS systems in Australian general practice, but they run as desktop applications and leave almost no public web trace. Our 24 detected Best Practice domains represent a floor, not ceiling.
Top GP/medical PMS platforms. Desktop-installed systems (Best Practice, Zedmed) are systematically undercounted.
| Platform | Domains | Share |
|---|---|---|
| 1.AutoMed | 506 | 57.3% |
| 2.Cliniko | 113 | 12.8% |
| 3.Halaxy | 50 | 5.7% |
| 4.Timely | 47 | 5.3% |
| 5.Best Practice | 24 | 2.7% |
| 6.Nookal | 24 | 2.7% |
| 7.Medi2Apps | 20 | 2.3% |
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Allied Health: Cliniko at 3x the Competition
Cliniko is the dominant PMS across physiotherapy, chiropractic, osteopathy, and occupational therapy. With 2,053 detected domains, it holds 44.3% of allied health PMS share, nearly three times Halaxy (722) and Power Diary (581). Splose (317) and Nookal (318) are in a near tie for fifth.
Top allied health PMS platforms (physio, chiro, osteo, OT, speech).
| Platform | Domains | Share |
|---|---|---|
| 1.Cliniko | 2,053 | 44.3% |
| 2.Halaxy | 722 | 15.6% |
| 3.Power Diary | 581 | 12.5% |
| 4.PracSuite | 400 | 8.6% |
| 5.Nookal | 318 | 6.9% |
| 6.Splose | 317 | 6.8% |
| 7.Jane App | 41 | 0.9% |
Psychology: Halaxy vs Power Diary
Psychology is the most concentrated PMS market. Halaxy and Power Diary together hold 82.6% of detectable share. Halaxy leads at 602 domains (45.2%), Power Diary at 498 (37.4%). Cliniko, despite being the overall market leader, is a distant third in psychology at 107 domains (8.0%).
Top psychology PMS platforms.
| Platform | Domains | Share |
|---|---|---|
| 1.Halaxy | 602 | 45.2% |
| 2.Power Diary | 498 | 37.4% |
| 3.Cliniko | 107 | 8.0% |
| 4.PracSuite | 35 | 2.6% |
| 5.Splose | 35 | 2.6% |
Chiropractic: Cliniko at 60%
Chiropractic is Cliniko's strongest vertical. It holds 60.6% of detectable PMS share with 834 domains. PracSuite is second at 268 domains (19.5%), a distant but meaningful competitor.
Top chiropractic PMS platforms.
| Platform | Domains | Share |
|---|---|---|
| 1.Cliniko | 834 | 60.6% |
| 2.PracSuite | 268 | 19.5% |
| 3.Nookal | 46 | 3.3% |
| 4.PracticeHub | 39 | 2.8% |
| 5.Jane App | 33 | 2.4% |
Skin Care and Aesthetics: Timely Rules
Skin care and aesthetics clinics operate in a different PMS ecosystem. Timely leads at 708 domains (55.6%), followed by Fresha at 204 (16.0%) and Phorest at 96 (7.5%). These are salon and beauty-focused platforms, distinct from the medical PMS systems used in other specialties.
Top skin care/aesthetics PMS platforms.
| Platform | Domains | Share |
|---|---|---|
| 1.Timely | 708 | 55.6% |
| 2.Fresha | 204 | 16.0% |
| 3.Phorest | 96 | 7.5% |
| 4.Cliniko | 51 | 4.0% |
| 5.Square Appointments | 45 | 3.5% |
Frequently Asked Questions
What PMS do most Australian GP clinics use?
AutoMed is the most detected PMS on Australian GP and medical clinic websites, found on 506 domains (57.3% of GP sites with a detectable PMS). Cliniko is second at 113 domains. However, desktop-installed systems like Best Practice and Zedmed are likely undercounted because they leave no public web footprint.
What is the most popular dental software in Australia?
Dental4Windows (D4W) leads the Australian dental PMS market with 729 detected domains (35.5% share among dental clinics with a detectable PMS). Exact SOE is second at 390 domains (19.0%), followed by Praktika at 205 domains (10.0%).
What is the market share of Cliniko in Australia?
Cliniko is detected on 2,937 Australian clinic domains, making it the overall market leader at 25.7% share among clinics with a detectable PMS. It dominates allied health: 60.6% of chiropractic clinics, 44.3% of allied health broadly. It has minimal presence in dental (5 domains) or GP (113 domains).
Which PMS do Australian psychologists use?
Halaxy leads among Australian psychology clinics with 602 detected domains (45.2% share). Power Diary is second at 498 domains (37.4%). Cliniko is a distant third at 107 domains (8.0%).
How many Australian clinics have a practice management system?
Of 32,441 Australian clinic domains analyzed, 11,415 (35.2%) have a detectable PMS. The remaining 64.8% either use a system with no public web footprint, manage appointments manually, or use a tool not yet in our detection signatures.
Methodology
Data sourced from the Yoluko clinic intelligence platform. 32,441 unique Australian clinic domains are crawled every week. PMS detection is based on public website signals: embedded booking widgets, JavaScript includes, meta tags, DNS records and link patterns. Percentages shown as "share" are calculated against domains with a detectable PMS within each specialty, not against the total domain count. Desktop-installed systems (Best Practice, Zedmed, Medical Director) are systematically undercounted. Data as of the crawl week ending October 29, 2026.
Account Executive, Yoluko
Yoluko tracks tech stack, team size, and 45+ fields across 87,000+ healthcare clinics in AU and UK. Refreshed weekly.
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