What tech categories does Yoluko detect?

Yoluko detects 24+ technology categories from clinic websites, including practice management systems (PMS/EHR), online booking platforms, payment processors, CRM tools, telehealth platforms, ad pixels (Google, Meta, LinkedIn), form builders, review widgets, analytics tools, live chat, and more. Detection runs via automated website crawling, not self-reported surveys.

How often is the data refreshed?

Yoluko crawls all 85,000+ clinic brands every week. Migration signals, such as PMS switches, new tool installs, and vendor removals, are generated by diffing each week's crawl against the previous one. Clients on a weekly feed receive updated data every Wednesday.

Which countries does Yoluko cover?

Yoluko currently covers Australia (43,000+ clinic locations across all states and territories) and the United Kingdom (70,000+ clinic locations across England), totalling 115,000+ locations and 85,000+ unique clinic brands. The United States and New Zealand are on the roadmap.

What clinic types are included in the dataset?

The dataset covers 900+ clinic types across healthcare, including general practice (GP), dental, physiotherapy, psychology, chiropractic, optometry, podiatry, dermatology, occupational therapy, speech pathology, veterinary clinics, and more. Each location is classified by type from its Google Maps listing.

How does Yoluko detect which software a clinic uses?

Yoluko crawls the public-facing website of each clinic and analyzes the HTML, JavaScript, iframes, and embedded widgets for signatures of known software products. For example, a Cliniko booking widget, a HotDoc iframe, a Stripe checkout script, or a HubSpot tracking pixel. This is passive detection from publicly available data, not scraping login portals or private systems.

Yoluko is used by three main buyer types: (1) Sales teams at healthtech vendors who need qualified lead lists filtered by tech stack and firmographics, (2) investors and analysts sizing healthcare markets or evaluating consolidation trends, and (3) consultants building territory plans or competitive intelligence reports.

Australian Healthcare Clinic Market: 43k+ Locations Mapped

Australian healthcare clinic market with 28k+ locations mapped

Market at a Glance

43k+

Clinic Locations

32k+

Unique Brands

179

Clinic Types

States & Territories

This covers every publicly listed healthcare clinic in Australia with a website: GPs, dentists, psychologists, physiotherapists, chiropractors, optometrists, audiologists, podiatrists, specialists and allied health. Each location is enriched with 45+ data fields including tech stack, firmographics, ratings, contacts and change signals.

Geographic Distribution

Three states account for 84.7% of all clinic locations. NSW and Victoria alone represent 63.2% of the market, mirroring population distribution but with higher clinic density per capita in metro areas.

State	Locations	Brands	Share
New South Wales(NSW)	13,960	10,592	32.2%
Victoria(VIC)	12,011	9,178	27.7%
Queensland(QLD)	8,903	6,838	20.5%
Western Australia(WA)	4,246	3,234	9.8%
South Australia(SA)	2,644	1,964	6.1%
ACT(ACT)	697	593	1.6%
Tasmania(TAS)	683	500	1.6%
Northern Territory(NT)	208	172	0.5%

Fragmentation: A Market of Solo Practices

84.7% of clinic brands operate a single location. Only 3,038 brands (15.3%) are multi-location, averaging 3.9 locations each. This extreme fragmentation has major implications for anyone selling into the market.

80.1%

Single-Location Brands

24,227 independent practices. Long-tail market requiring scalable, low-touch sales motions.

24.6%

Multi-Location Brands

7,915 brands with 2+ locations. Enterprise accounts with higher contract values and group purchasing.

Consolidation is concentrated in specific verticals. Audiology is heavily consolidated: Specsavers (368 locations), Amplifon (306) and ACE Audiology (303) dominate. Dentistry is the opposite, with an average of 1.3 locations per brand. For vendors, this means the go-to-market strategy must vary radically by vertical.

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Largest Clinic Brands by Location Count

Hearing AustraliaAudiologist

397 locations

SpecsaversOptometrist / Audiologist

321 locations

AudikaAudiologist

272 locations

AmplifonAudiologist

265 locations

Bloom HearingAudiologist

210 locations

Connect HearingAudiologist

164 locations

The Hart CentreCounselling

153 locations

Oscar WyleeOptometrist

110 locations

Bupa DentalDentist

87 locations

Audiology brands dominate the top 5 due to franchise and corporate roll-up models. Dental and allied health remain fragmented with fewer large chains.

Technology Whitespace: Where the Opportunity Is

We scan every clinic website for 13 technology categories. The adoption gaps are striking. Most clinics have a website and email, but beyond that, the majority run little or no software visible from the outside. For health-tech vendors and investors evaluating the space, these gaps represent the addressable market.

CRM / Marketing Automation91.6% whitespace

29,442 domains with no signalPatient retention, recall campaigns, referral tracking

Telehealth87.4% whitespace

28,092 domains with no signalVirtual consults, remote monitoring, hybrid care models

Live Chat86.7% whitespace

27,867 domains with no signalReal-time patient engagement, appointment nudging, FAQ automation

Ad Tracking83.2% whitespace

26,742 domains with no signalPatient acquisition, paid search, social media advertising

PMS / EHR63.2% whitespace

20,314 domains with no signalClinical records, billing, scheduling, compliance

Why This Market Matters

Fragmentation creates data asymmetry. With 84.7% single-location brands and 151 clinic types, no vendor has a complete picture of the market. Buying decisions happen practice-by-practice, not through centralized procurement. The vendors who win are the ones who know exactly which clinics to target and when.

Tech adoption is early-stage. Over 91% of clinics have no CRM. 89% have no review management. 55% show no PMS signal. This is not a saturated market where vendors fight over switching costs. It is a greenfield market where the first tool installed often becomes the default.

Change signals are detectable. Every weekend, we re-crawl the entire market and detect tool installations, removals and switches. A clinic that just dropped their PMS is a warm lead for a competitor. A clinic that just installed Google Ads is signaling growth intent. These signals are commercially actionable in real time.

Australia is the proving ground. The outpatient clinic model (GP, dental, allied health, specialist) is structurally similar in the UK, Canada, New Zealand and parts of Europe. A data platform that maps one geography can expand to others with the same methodology.

Methodology

Data sourced from the Yoluko clinic intelligence platform. 28k+ clinic locations and 19k+ unique domains across Australia, crawled weekly. Location data sourced from Google Maps via Outscraper. Tech stack detection via automated website crawling: JavaScript includes, embedded widgets, meta tags, MX records, DNS records and link patterns. All data reflects publicly available website signals from the most recent weekly crawl.