What tech categories does Yoluko detect?

Yoluko detects 24+ technology categories from clinic websites, including practice management systems (PMS/EHR), online booking platforms, payment processors, CRM tools, telehealth platforms, ad pixels (Google, Meta, LinkedIn), form builders, review widgets, analytics tools, live chat, and more. Detection runs via automated website crawling, not self-reported surveys.

How often is the data refreshed?

Yoluko crawls all 87,000+ clinic domains every weekend (Saturday and Sunday). Migration signals, such as PMS switches, new tool installs, and vendor removals, are generated by diffing each week's crawl against the previous one. Clients on a weekly feed receive updated data every Monday.

Which countries does Yoluko cover?

Yoluko currently covers Australia (31,000+ clinic locations across all states and territories) and the United Kingdom (81,000+ clinic locations across England), totalling 114,000+ locations and 87,000+ unique clinic brands. The United States and New Zealand are on the roadmap.

What clinic types are included in the dataset?

The dataset covers 180+ clinic types across healthcare, including general practice (GP), dental, physiotherapy, psychology, chiropractic, optometry, podiatry, dermatology, occupational therapy, speech pathology, veterinary clinics, and more. Each location is classified by type from its Google Maps listing.

How does Yoluko detect which software a clinic uses?

Yoluko crawls the public-facing website of each clinic and analyzes the HTML, JavaScript, iframes, and embedded widgets for signatures of known software products. For example, a Cliniko booking widget, a HotDoc iframe, a Stripe checkout script, or a HubSpot tracking pixel. This is passive detection from publicly available data, not scraping login portals or private systems.

Yoluko is used by three main buyer types: (1) Sales teams at healthtech vendors who need qualified lead lists filtered by tech stack and firmographics, (2) investors and analysts sizing healthcare markets or evaluating consolidation trends, and (3) consultants building territory plans or competitive intelligence reports.

UK Market

Booking Platform Market Share in UK Healthcare (2026)

We crawled 64,214 unique clinic domains across England to map which booking platforms are actually in use. Wix Bookings leads at 10.9%, but 61.1% of clinics show no detectable booking system, revealing a massive greenfield opportunity.

By Alexandre KocevUpdated: July 17, 2026Based on 64,214 domains

The Big Picture

Only 38.9% of UK clinic websites expose a detectable booking signal. The remaining 61.1% either rely on phone-based bookings, use NHS systems with no public web footprint, or have no online scheduling at all.

The top platform is not a healthcare-specific tool. Wix Bookings, a generic website builder add-on, leads the market at 10.9%. This suggests many UK clinics prioritize convenience over clinical workflow integration when choosing a booking solution.

61.1%

No booking detected

24,953

Domains with booking

10.9%

Wix Bookings (leader)

Top 10 Booking Platforms by Domain Count

Ranked by the number of unique clinic domains where the platform was detected via public website signals. Percentages are calculated against the full 64,214 domain dataset, not just those with a booking signal.

Platform	Domains	% of Total
1.Wix Bookings	6,994	10.9%
2.Cliniko	2,692	4.2%
3.WPForms	1,441	2.2%
4.Divi Contact Form	1,387	2.2%
5.Acuity	1,185	1.8%
6.Fresha	1,148	1.8%
7.Exact SOE Booking	1,137	1.8%
8.Calendly	1,094	1.7%
9.Jane App	617	1.0%
10.Timely	551	0.9%

Key Takeaways

Wix Bookings dominates at 10.9%. The UK market leader is a generic website builder with built-in booking, not a healthcare-specific tool. This suggests many UK clinics use all-in-one website platforms rather than investing in purpose-built scheduling software.

Cliniko is #2 (4.2%), strong but less dominant than in Australia (10.3%). Cliniko remains a cross-border leader in allied health, but its UK footprint is less than half its Australian market share. The UK market is more fragmented.

Generic tools take 4 of the top 10 spots.WPForms (2.2%), Divi Contact Form (2.2%), Acuity (1.8%), and Calendly (1.7%) are all general-purpose scheduling or form tools. UK clinics rely more on generic web tools compared to Australia's healthcare-specific ecosystem.

Fresha (1.8%) signals the beauty/wellness crossover.Fresha's strong presence highlights how the UK healthcare market blends with beauty, wellness and aesthetic clinics, a pattern less visible in Australia.

61.1% have no booking detected, an even larger greenfield than Australia.That's over 39,000 clinic domains with no visible online booking system. For booking platform vendors targeting UK healthcare, the addressable market is enormous.

Healthcare-specific tools rank lower. Semble (353 domains), Dentr (289), and Dentally (279) are purpose-built for healthcare but appear well below the top 10. Specialist tools have yet to reach critical mass in the UK.

Methodology

Data sourced from the Yoluko clinic intelligence platform. 64,214 unique clinic domains across England are crawled. Booking detection is based on public website signals: embedded widgets, JavaScript includes, iframe sources, link patterns, and DNS records.