Market Data/HubSpot

HubSpot Booking Market Share in Australia (2026)

HubSpot is used by 21 Australian clinics (0.1% of all clinics, 0.2% of those with a detectable Booking). Breakdown by state, clinic type, and competitor comparison.

Data refreshed weekly. Last update: 2026-07-29.

Clinics using

21

0.1% of all clinics

Of detected Booking

0.2%

12,568 clinics with Booking

Market rank

#10

Among Booking tools

Total clinics

23,237

Tracked by Yoluko

Booking market share comparison

Top booking platforms by number of clinics detected.

HubSpot
21 (0.1%)
Cliniko
2,400 (10.3%)
Wix Bookings
1,378 (5.9%)
HotDoc
1,152 (5%)
Halaxy
706 (3%)
HealthEngine
666 (2.9%)
D4W eAppointments
664 (2.9%)
Power Diary
596 (2.6%)
PracSuite
508 (2.2%)
MyHealth1st
483 (2.1%)

HubSpot usage by state

Geographic distribution of HubSpot across states.

New South Wales
11 (100%)
Queensland
3 (27%)
Victoria
2 (18%)
Western Australia
1 (9%)
South Australia
0 (0%)
Australian Capital Territory
0 (0%)
Tasmania
0 (0%)
Northern Territory
0 (0%)

HubSpot by clinic type

Which clinic types use HubSpot the most.

5

Dentist

3

Psychologist

2

Ophthalmologist

2

Plastic surgeon

1

Physiotherapist

1

Health consultant

1

Bariatric surgeon

1

Audiologist

1

Speech pathologist

1

Medical office

Top clinics using HubSpot

Ranked by Google reviews. Click to view full tech profile.

Frequently asked questions

How many Australian clinics use HubSpot?

21 Australian healthcare clinics use HubSpot as their Booking, representing 0.1% of all clinics tracked by Yoluko, with the highest concentration in New South Wales.

What is HubSpot's market share in Australian healthcare?

HubSpot holds a 0.1% market share among all Australian clinics. Among clinics with a detectable Booking, its share is higher. Key competitors include Cliniko, Wix Bookings, HotDoc.

Which Australian states have the most HubSpot users?

HubSpot adoption varies by region, with the highest concentration in New South Wales. See the state-by-state breakdown above for detailed numbers.

What are the alternatives to HubSpot for Australian clinics?

The main alternatives to HubSpot in the Australian market include Cliniko, Wix Bookings, HotDoc. Each has different strengths depending on clinic size and specialty.

How often is HubSpot market data updated?

Yoluko refreshes its Australian clinic technology data weekly. Each clinic's website is re-scanned to detect changes in Booking and other tools.

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