What tech categories does Yoluko detect?

Yoluko detects 24+ technology categories from clinic websites, including practice management systems (PMS/EHR), online booking platforms, payment processors, CRM tools, telehealth platforms, ad pixels (Google, Meta, LinkedIn), form builders, review widgets, analytics tools, live chat, and more. Detection runs via automated website crawling, not self-reported surveys.

How often is the data refreshed?

Yoluko crawls all 117,000+ clinic domains every weekend (Saturday and Sunday). Migration signals, such as PMS switches, new tool installs, and vendor removals, are generated by diffing each week's crawl against the previous one. Clients on a weekly feed receive updated data every Monday.

Which countries does Yoluko cover?

Yoluko currently covers Australia (28,000+ clinic locations across all states and territories) and the United Kingdom (142,000+ clinic locations across England), totalling 170,000+ locations and 117,000+ unique clinic brands. The United States and New Zealand are on the roadmap.

What clinic types are included in the dataset?

The dataset covers 180+ clinic types across healthcare, including general practice (GP), dental, physiotherapy, psychology, chiropractic, optometry, podiatry, dermatology, occupational therapy, speech pathology, veterinary clinics, and more. Each location is classified by type from its Google Maps listing.

How does Yoluko detect which software a clinic uses?

Yoluko crawls the public-facing website of each clinic and analyzes the HTML, JavaScript, iframes, and embedded widgets for signatures of known software products. For example, a Cliniko booking widget, a HotDoc iframe, a Stripe checkout script, or a HubSpot tracking pixel. This is passive detection from publicly available data, not scraping login portals or private systems.

Yoluko is used by three main buyer types: (1) Sales teams at healthtech vendors who need qualified lead lists filtered by tech stack and firmographics, (2) investors and analysts sizing healthcare markets or evaluating consolidation trends, and (3) consultants building territory plans or competitive intelligence reports.

Exact SOE Booking Booking Market Share in Australia (2026)

Clinics using

409

1.8% of all AU clinics

Of detected Booking

3.3%

12,562 clinics with Booking

Market rank

#10

Among AU Booking tools

Total AU clinics

23,132

Tracked by Yoluko

Booking market share comparison

Top booking platforms by number of clinics detected across Australia.

Exact SOE Booking

409 (1.8%)

Cliniko

2,510 (10.9%)

Wix Bookings

1,311 (5.7%)

HotDoc

1,117 (4.8%)

Halaxy

755 (3.3%)

D4W eAppointments

657 (2.8%)

HealthEngine

656 (2.8%)

Power Diary

608 (2.6%)

PracSuite

532 (2.3%)

MyHealth1st

473 (2%)

Exact SOE Booking usage by state

Geographic distribution of Exact SOE Booking across Australian states.

Queensland

149 (100%)

Victoria

126 (85%)

New South Wales

96 (64%)

Western Australia

24 (16%)

South Australia

8 (5%)

Australian Capital Territory

3 (2%)

Tasmania

1 (1%)

Northern Territory

1 (1%)

Exact SOE Booking by clinic type

Which clinic types use Exact SOE Booking the most.

327

Dentist

Dental clinic

Cosmetic dentist

Medical clinic

Orthodontist

Dermatologist

Emergency dental service

Prosthodontist

Plastic surgery clinic

Oral surgeon

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