Clinic Market Intelligence
Structured visibility into the technology stacks, firmographics, and change activity of 28,252 Australian clinic locations. Built for B2B tech vendors and agencies who need deterministic market data — not guesswork.
What Is This Data?
For B2B tech vendors and agencies, finding out who a clinic uses for their PMS, if they run ads, or when they switch booking providers usually requires manual research.
We've automated it by deterministically mapping the digital footprint of the Australian private clinic market. Systems are tagged only when structurally identified — no guessing, no stale directories.
82% of clinics have online booking, but only 11.2% use a CRM and 8.3% offer Telehealth — massive greenfield.
TAM by Clinic Category
Dentistry is highly fragmented (1.3 locations per brand), while Audiology is heavily consolidated (6.3 locations per brand).
| Category | Locations | Unique Domains | % of Total |
|---|---|---|---|
| Psychologist | 5,131 | 4,480 | 18.2% |
| Dentist | 4,160 | 3,191 | 14.7% |
| Chiropractor | 3,121 | 2,446 | 11.1% |
| Medical Clinic | 2,382 | 1,932 | 8.4% |
| Audiologist | 2,018 | 369 | 7.1% |
| Podiatrist | 1,984 | 1,352 | 7.0% |
| Optometrist | 1,532 | 820 | 5.4% |
| Osteopath | 1,365 | 1,141 | 4.8% |
| Occupational Therapist | 1,362 | 1,036 | 4.8% |
| Speech Pathologist | 1,246 | 1,030 | 4.4% |
PMS / EHR Market Share
Over 56% of clinics expose no public PMS signal — representing a massive greenfield opportunity.
| PMS/EHR | Domains | % Greenfield | % Competitor |
|---|---|---|---|
| Cliniko | 2,765 | 13.8% | 31.4% |
| HotDoc | 957 | 4.8% | 10.9% |
| Halaxy | 840 | 4.2% | 9.5% |
| Dental4Windows | 710 | 3.5% | 8.1% |
| HealthEngine | 528 | 2.6% | 6.0% |
| PracSuite | 504 | 2.5% | 5.7% |
| Power Diary | 432 | 2.2% | 4.9% |
| Exact (SOE) | 428 | 2.1% | 4.9% |
| Splose | 320 | 1.6% | 3.6% |
| Nookal | 299 | 1.5% | 3.4% |
Digital Maturity
How much "Greenfield" opportunity exists across different tech categories.
20-Clinic Free Sample
See exactly how the structural data is formatted and delivered. Includes the full data dictionary.
View Data Dictionary & SampleData Delivery Models
One-Shot Extract
Campaign Sizing & OutboundA static dataset filtered exactly to your Ideal Customer Profile. Typically used for TAM sizing and territory planning.
Monthly Refresh
RecurringSame filter re-run each month. New clinics added to your ICP automatically appear, removed ones drop off.
Migration Alerting
AdvancedWeekly tracking of tech stack changes: PMS switches, booking tool additions or removals. Time your outbound to clinics actively changing systems.
Example Queries
"All Dentists in NSW currently using Dental4Windows but NOT using a CRM."
"All clinics with 6+ pracs that have an active Meta Ad Pixel."
"Alert me the week a clinic removes HotDoc or HealthEngine from their website."
"Alert me when a high-volume clinic (10+ practitioners) drops below a 4.2 Google rating."
Custom Enrichment
Decision Maker Contacts
We append First/Last Name, Position (e.g., Practice Manager, Principal Dentist, Founder), and verified B2B email for the specific clinics in your list. All emails undergo live SMTP/bounce-testing before delivery.
Custom Scraping
Need to know if a clinic specifically mentions "Bulk Billing" or "NDIS"? We own the scrapers in-house — tell us what you need and we'll run a custom scrape for your extract.
Fresh Data
Regularly refreshed — reflects the live market, not stale directories.
Deterministic
Systems tagged only when structurally identified in the public footprint.
Greenfield Signal
A null result means no public signal — itself a qualification for outbound.
Public Data Only
All signals from publicly exposed sources. No patient-level data collected.
Request a Custom Quote
Tell us your Ideal Customer Profile and we'll run a free market sizing count and send you pricing.
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